Unmatched Experience

Our team is comprised of three well-respected names from the Arkansas Attorney General’s Office.

Trademark infringement can prove damaging for companies

Most Arkansas business owners know that, even from the outset of creating their company, it is important to prepare for possible conflicts. There are many different issues that could lead to litigation, and one of those relates to trademark infringement. Trademarks fall into the category of intellectual property, and if another company or person attempts to use that property, legal action may be necessary.

Trademarks typically refer to an image, word or phrase that companies use to help consumers connect to their brands. For example, most people can easily recognize Apple Inc. due to its bitten apple logo. This trademarked image allows the company to help customers quickly realize they are looking at Apple products. Therefore, if another company attempted to use this or a very similar image, it could prove damaging to Apple.

Most companies utilize trademarks because they want consumers to connect the phrase or image with a quality product or service. If another company offering lower quality products or services uses a trademarked image or similar image, it could trick consumers into buying the lower quality option. This action could simultaneously hurt the trademark holders' profits as well as potentially damage their reputation.

Trademark infringement can have a number of negative effects on companies. If Arkansas business owners believe that someone has infringed on their trademarks, they may need to look into their legal options. In some cases, litigation may be needed in order to have the other company stop using the intellectual property and to potentially seek compensation for resulting damages.

No Comments

Leave a comment
Comment Information

When You Have Questions, Contact Us For Answers

Need legal assistance or guidance? Do you have questions about a legal matter? Unsure if you even need legal representation? Whatever the problem you're facing, put your trust in our team at McDaniel, Richardson & Calhoun. Contact us today to get started.

Call our Little Rock, Arkansas, law office at 501-313-0461 or reach us via email by completing our online contact form. We routinely work with individuals, families and businesses in Pulaski County and others throughout Central Arkansas.

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Contact Us For A Consultation

1020 W. Fourth St., Suite 410 Little Rock, AR 72201 Fax: 501-588-2104 Little Rock Law Office Map